Nandini Jammi, Founder of Sleeping Giants & Check My Ads
Nandini Jammi, brand safety expert and digital advertising activist, visits the pod. In 2016, she co-founded Sleeping Giants, a social media campaign that alerts companies about how their ad placements might fund hate speech. Within one year, the campaign's efforts resulted in a 90 percent drop in Breitbart News’ ad revenue. Since then, she has led campaigns that have convinced advertisers to flee outlets like The O’Reilly Factor and spearheaded efforts to de-platform problematic white nationalists. In June 2020, she launched Check My Ads to help brands understand and redirect their digital media spend.
You might remember Nandini from our first issue, which highlighted a piece in which she reclaims the narrative around her co-founding of Sleeping Giants. In this episode, she shares her story in vivid color -- from the propagation of misinformation to advice for women at risk of being erased from entire movements they've built. In a world where The Social Dilemma is the new norm, this is an episode you can't miss. Nandini is a trailblazer, pioneering the path forward in ad-tech and for women everywhere.
For more content, subscribe to our newsletter at trailblazers.substack.com. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.