Shilpa Shah, Founder and Chief Experience Officer @ Cuyana

Simi catches up with Shilpa Shah, Co-Founder and Chief Experience Officer of Cuyana.

Founded in 2011, Cuyana is a direct-to-consumer luxury fashion brand founded on the philosophy of “fewer, better” to encourage customers to invest in fewer, but higher-quality essentials. Over the past decade, the brand has become a favorite among celebrities like Jessica Alba, Ayesha Curry, Poorna Jagannathan. In addition, the company has grown to encompass 7 brick-and-mortar locations and over 150 employees. During their latest funding round in 2019, they raised $30 million from H.I.G. Capital.

Before co-founding Cuyana, Shilpa began her career in information architecture and built web and mobile interfaces for multiple Fortune 500 companies like Disney, AT&T, and Sun Microsystems, as a part of the early class of UI/UX designers. She received her MBA from UC Berkeley’s Haas School of Business, where she also completed her bachelor’s degree in Human Computer Interaction and Computer Science. Shilpa is a mover and shaker in the new cohort of conscious and compassionate executives stewarding the future of consumer goods.

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